Good content.
Less guess work.

Social media support for busy small businesses and creators. From figuring out what to post to getting your videos edited, the goal is to make showing up online a whole lot easier.

You've got a business to run. Social media shouldn't be another full-time job.

Between running the day-to-day, taking care of customers, and keeping everything else moving, finding the time (and creative energy) to show up consistently online is not easy.

Maybe you're not quite sure what to post. Maybe you've got a camera roll full of content you haven't had time to edit. Or maybe you just need a little help getting organized.

That's where I come in.

From personalized content plans to ready-to-post video edits, Middle Sister Socials offers practical, approachable support to make social media feel a whole lot more manageable.

Less overthinking. More posting. More time for what you do best.

Interior of a cozy lounge area with leather and fabric armchairs, a round coffee table, potted plants, large windows, and modern lighting.
Shelf displaying colorful glassware including cups, glasses, and bowls in various hues such as amber, green, blue, black, and red at an antique shop or thrift store.

Your brand is one of a kind. Your content should be, too.

Handing over any part of your brand's content to someone else can feel a little scary. After all, nobody knows your business quite like you do.

That's why I take the time to understand your brand, your voice, and your goals before getting started.

Whether we're mapping out your next month of content or turning your raw footage into ready-to-post videos, the goal is always the same: content that feels authentically you, without having to do it all yourself.

less guessing. more posting.

less guessing. more posting.

No matter where you start, the goal is simple: less time spent figuring out social media, more confidence in what you're sharing, and more room to focus on what you do best.

Your next great post starts here.

Let’s talk!

Contact Now!

The Face Behind the Feed

Hi, I’m Rachel! I’m the creative brain behind the captions, reels, and strategy.

I help brands show up online in a way that feels fun, authentic, and consistent — without the stress of figuring it all out alone.

A woman with curly pink hair standing on a sandy beach near the ocean, wearing a white dress with seashell and starfish prints, smiling at the camera, with the sky partly cloudy.
Get to know me!

  • @indymatch_realestate

  • @locomotorrecoverylab

  • @copperhead.photography

  • @theshiftly

CLIENT REVIEWS

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CLIENT REVIEWS 〰️

“I didn’t realize how much time I was spending making instagram posts and trying to keep up with engagement— since handing it over to Rachel I am more caught up than I have EVER BEEN on my editing, admin and emails!
My follower count, average posts per week and engagement numbers are all higher than they’ve ever been and I have Rachel to thank for it!!
Could not be happier with the work she’s done making posts and reels and helping with engagement!”

- G.S., Copperhead Photography

More info can’t hurt, right?

Ready to learn about how we can use social media to reach your business goals?

Fill out this form and I’ll reach out within 24 hours.

I can’t wait to connect and start bringing your socials to life!